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Client Access Area
BrandAscent™: XD Academy
Welcome! This is your client area, where you’ll find access to any files, survey resources, questionnaires and additional assets throughout the BrandAscent™ framework. Each stage will open in sequence as we progress through the build out of your BrandAscent™ Package.
BrandAscent™ Roadmap & Results Framework
BrandAscent™ is the 5-pillar framework we use to help our clients strategically position and execute their brand identity and digital experience for exponential growth. We do this by combining data strategy, design-thinking and the power of storytelling through empathetic insight to design brand identities and digital experiences that empower businesses to stand out in a sea of monotony, delivering a core message that is undeniably distinct and attractive to the market.
Get Started
BrandAscent™ Roadmap & Results Framework
BrandAscent™ is the 5-pillar framework we use to help our clients strategically position and execute their brand identity and digital experience for exponential growth. We do this by combining data strategy, design-thinking and the power of storytelling through empathetic insight to design brand identities and digital experiences that empower businesses to stand out in a sea of monotony, delivering a core message that is undeniably distinct and attractive to the market.
Get Started
Moving Forward
The Foundational Strategy
Executing the quantifiable benefits of market-leading branding strategy and digital experience begins by recognizing that design itself is a completely different thing to understanding the mechanics of a business and how it should be used to drive the overall goal of adding value to stakeholders.
01 Results Architecture™
PROJECT KICKOFF & DISCOVERY
Design Brief & Project Objectives
02 Attraction Economics™️
CORE MESSAGE & VALUE PROPOSITION
Ideal Buyer Alignment & Key Differentiation
03 Digital Rise™️
DIGITAL STRATEGY & DESIGN
Brand and Digital Touchpoint Strategy
04 Market Ignition™️
DESIGN SYSTEM & APPLICATION
Brand Identity & Digital Scaling System
05 Acquisition Engine™️
ROLLOUT STRATEGY
Brand Guidelines and Digital Handover
01 Results Architecture™
We Won’t Leave The Success Of Your Brand To Chance.
BrandAscent™ is centered upon creating distinctly recognizable and scalable emotional connectivity between you (the business) and them (the market). If you want to draw a more meaningful connection with your market that pays back in spades, build a better brand.
MARKET
XD ACADEMY
OPPORTUNITY
02 Attraction Economics™
Engineering Your Market-leadership By Creating Clarity & Distinction
Understanding the journey of a business, its processes, what’s important to the brand and its history will bring you one huge step closer in aligning your vision with a brand that accurately communicates your purpose as a whole. From this point onwards, your brand strategy and digital experience will have a foundation from which your company’s story can be explored to identify the very same value-creation that market-leading brands promote.
External Stakeholders
Brand Research
External stakeholders are essential to our research and positioning process. By understanding how your brand is being perceived outside of the four walls of the business we can leverage further insight on opportunities for growth and increase clarity around the articulation of the exact level of value that you bring to the market.
Design Direction & Personas
Bridge The Gap Between Who You Are & Who You Can Become.
Leveraging your brand to increase sales, scalability, customer retention and employee engagement begins by understanding the foundational characteristics and behavior of your prospective users, those we like to identify as your most profitable segments of the market. When coupled with a clear sense of direction in regard to the visual articulation required to help transform your company into a market-leading brand, these core components of market attraction become a mechanism for unparalleled growth and confidence in who you are and why you exist.
Design Direction: Lawrence
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Lawrence
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review HereDesign Direction: Sid
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Sid
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review HereDesign Direction: Oli
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Oli
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review HereDesign Direction & Personas
Bridge The Gap Between Who You Are & Who You Can Become.
Leveraging your brand to increase sales, scalability, customer retention and employee engagement begins by understanding the foundational characteristics and behavior of your prospective users, those we like to identify as your most profitable segments of the market. When coupled with a clear sense of direction in regard to the visual articulation required to help transform your company into a market-leading brand, these core components of market attraction become a mechanism for unparalleled growth and confidence in who you are and why you exist.
Design Direction: Lawrence
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Lawrence
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review HereDesign Direction: Sid
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Sid
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review HereDesign Direction: Oli
Outlining a visual communication theme for the new brand moving forward.
Review HerePersonas & User Insights: Oli
Develop your core message and positioning by creating distinct personas that correlate to specific user insights and outcomes.
Review Here
03 Digital Rise™
How To Frame Your Brand Strategy, Sales Positioning & Digital Construct For Clear Distinction.
Digital experiences are about more than just speed and aesthetics. They’re about having a very clear value proposition that is coupled with strategic sales positioning that speaks directly to your market’s pains, as well as their aspirations. These authentic, superior experiences are directly integrated into your business objectives. They lead consumers into interactions that identify their problems, wants and needs below the surface level to position your brand as the obvious choice to provide a solution for them.
Content Strategy
Defining What Success Looks Like
We make sure that everything we do maps back directly to your growth goals so that there’s clarity, purpose and distinction behind the process.
Creating Market Opportunities
We position you to both lead and dominate your market space, creating more impact and driving more revenue through brand strategy and digital experiences that help you attract your most profitable segments of the market like a magnet using compelling narratives.
More Coming Soon
