Expert Branding Is Mapping Crucial Business Objectives to Design

The timeframe of a branding or rebranding project all depends on the scope of the work involved. As a typical rule of thumb, the bigger the business, the longer it should take.

Bigger businesses have more at risk and the touch points that a new brand or rebrand will have a direct effect on are typically far greater in scope than a business that’s just starting out. Bringing the entire scope of the work into alignment with the desired outcomes means that very little should be left to chance, which requires time.

Typically, a professional brand identity with a complete brand system/guide can take anywhere from 8 weeks to 1 year or more.

Just remember, this is your identity. You don’t want to get it wrong. Ideally, you do it once and reap the benefits for decades to come.

The price of involved in branding or rebranding depends on a variety of different factors, which include the size of the company that’s being branded or rebranded, the scope of the work involved to achieve the results that the company wants to achieve and the stage in the business lifecycle that the company is currently in.

Branding or rebranding for a small startup with no funding and lower growth forecasted for the first few years cannot cost the same price as the branding or rebranding for a medium-sized business or national enterprise with dozens or hundreds of employees.

How often and where the new brand identity will be applied all influence the process required to get it right, as well as the long-term trajectory of the company. There isn’t a one-size fits all solution, as every company is unique in its own right.

Are you looking to grow or scale your business? Are you launching into or looking to reestablish yourself in a saturated market? Do you have a groundbreaking product or service that absolutely needs to gain traction within its market to ensure you maintain a competitive edge? Do you want to dominate your market space?

If you answered yes to any of these questions, branding and digital strategy is a must. Too many businesses fail to gain the traction and market share they’re really capable of because they fall into the trap of thinking that the market’s need for their product or service is enough to carry them into market leadership. As soon as a competitor comes along offering an equal value or even better product or service, they slowly disappear into obscurity. Branding is more than the experience you provide for your customers. It is a foundational framework and internal compass for the decisions you make as a company and the company you aspire to be. It literally becomes your identity and the quality of your decisions will always stem from the way that you see yourself (your identity). If you’re thinking about branding, you’re almost certainly already leaving money and impact on the table.

The easiest way to competitor proof your business is to build a better brand. The world’s best brands can be imitated but they cannot be replicated, mostly because a large part behind the success of a brand is hidden in the unseen elements that make up a market leading brand, e.g. the strategy, positioning, core values that drive growth and innovation within a company.