After launch, Cadence Pilates hit their 18 month growth goals in just under half the time. The brand has increased online traffic by 9x since launch and ranked on the first page for 25+ high competition keywords. Cadence Pilates has now expanding to 3 locations within 3 years of opening due to high demand, buying out competitor location and achieving 400+ memberships and growing.
Cadence began as a physiotherapy business that has a huge passion in helping people and athletes restore their health and body movement through reestablishing the strength of their body core. Jon Joyce, the lead physiotherapist and owner at Cadence Physio, has been using Pilates as a tool to accomplish total body renewal and as a result of seeing the huge results, started building uniquely tailored Pilates classes that sought to fulfill various client needs.
From this place of a looking beyond a rehabilitative focus and developing the benefits of mobility, activation and strength, Jon had a dream to establish a separate brand as Cadence Pilates, one that still linked together with Cadence Physio. This is where we came into the picture, collaborating and consulting with the Cadence Pilates team.
We journeyed together to set Cadence Pilates as an industry leader with a total brand experience by establishing a bold and confident visual identity design, incorporating eye-catching marketing collateral and merchandise experience with uniquely tailored branding and web design, whilst also designing with foundational principals of editorial design in mind. Why? Because Cadence Pilates desires that their members be fully engaged and understand what the values and benefits are that they will see in return from investing in their health and fitness goals.