MBA Link was born out of a genuine desire to help ambitious MBA candidates receive admission into the world’s most competitive MBA schools, by providing MBA admissions coaching and consulting with a structured, trustworthy process.

After 4+ years of growth since launch, the brand and digital experience were no longer an accurate representation of the quality or expertise that the business was well known for delivering, so we worked with MBA Link to restructure their UX strategy, as well as reposition MBA Link as a market-leader, instead of another MBA admissions consultancy in a sea of competitors.

The MBA admissions coaching and consulting world has a variety of different levels of quality when it comes to service providers, which can often lead to damaged reputations and misleading expectations. Because MBA Link has such a strong history of admissions success, we refocused the user experience to be centered around both MBA Link’s proprietary coaching framework, F.A.M.E., as well as their 100% admissions rate for those applying to 4+ schools to ensure that trust and credibility became the foundation for their prospective clients to connect with the business.