Branding, Digital Experience & Web App
XD Academy
Branding For Crypto Startup, XD Academy, Including Website and Web App Redesign Ready To Scale.
LOCATION
Singapore
CLIENT
XD Academy
CATEGORY
Branding, Digital Experience & Web App
Onboarding The Next Billion People Into Crypto.
Globally, many people are still very hesitant when if comes to learning about crypto and blockchain. For some it’s perceived as being “too smart” for them. For others, it’s seen as a scam or unreliable. But one thing is for certain, it’s not going away and it holds the potential to do a lot of good for a lot of people around the world. We worked with XD Academy to not only built a new brand identity, digital experience and web app, but also to create the perfect bridge between those who have been considering learning about crypto and blockchain, and those who can provide a safe, reliable platform to do so through top-tier courses and community resources.
Our Approach To Branding For Crypto Startup – XD Academy.
It seems like these days, crypto and blockchain startups are a dime a dozen. But how many of them are really making a difference and how can the ones that are making a difference, really differentiate themselves in an industry where too many companies, look and feel the same.
For XD Academy, we knew that our target audience was crypto-curious professionals and lifelong learners who wanted to safely explore crypto and blockchain without having to go all in. If we created a brand, digital experience and web app that looked the same as every new “cutting-edge technology” crypto or blockchain company and wasn’t inherently welcoming and relatable, we’d be pushing away highly profitable segments of the market. With that in mind, we set out to create a brand identity, digital experience and web app that communicated “new and exciting”, but could also appeal to a mass market.
Four Key Elements In This Shift:
• We made sure the colors were vibrant and sophisticated, moving away from existing color palettes that used more muted combinations.
• We used sharp, clean elements with copy that addressed the pains and concerns of XD Academy’s best-fit customers.
• We incorporated scalability of design into every touchpoint to ensure consistency can be maintained across marketing channels.
• We designed user journeys for course completion that visually matched front-end aesthetics, including rewards such as NFTs.
The End Result
XD Academy is a crypto and blockchain platform that provides world-class courses from industry experts, including BitMEX Co-Founder – Arthur Hayes, Author of “The Bitcoin Standard” – Dr. Saifedean Ammous and many more. With a new and cohesive brand identity, digital experience and web app, it can now scale it’s message with the confidence and clarity of a marketing-leading brand.
