Automated is a marketplace, resources and podcast to connect founders and teams with the people, tactics and tools necessary to get their funnels and customers experience ready to scale. To create leadership, authority and distinction within the market during the rebrand, we established purpose driven Engineered Connections™ with Automated’s ideal, ‘perfect-fit’ clients, in order to transform them into dedicated ambassadors. We made sure that Automated became nothing like the brands in the world of marketing automation, brands with complex mechanisms as a service, but no real magnetic force to draw their perfect buyers in. Automated’s new strategy draws the line with a fun, enthusiastic and approachable brand identity that communicates diversity within a unified brand.