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Branding Strategy & Digital Experience

My Life

Shifting The Focus Towards An Untapped Segment Seeking Healthier Living

LOCATION

Indonesia

CLIENT

My Life

CATEGORY

Brand Strategy & Digital Experience

A Millennial-Centric Brand That Promotes Healthy Living First And Treatment Second.

My Life is a pharmacy that has grown quickly but found itself competing heavily on price and stuck with a demographic that had little prospect for growth. The founder had a vision to substantially increase its appeal to millennials and simultaneously create a clear point of differentiation in the market.

By understanding what matters most to millennials and uncovering the core motivation that the business was built on, we discovered My Life’s message was centered around the idea of promoting a healthier lifestyle that worked to reduce such a heavy reliance on medicines and supplements by educating customers before and during purchases.

This not only opened the door for increased trust with the market, but it also distinguished the brand from competitors who took a far more clinic approach with generic positioning that promoted a far more reactive lifestyle.

My Life Horizontal Logo | Brand Consultant & Agency | Receiliart
My Life iPad Showcase | Brand Consultant Jakarta | Receiliart
My Life Vertical Logo | Brand Consultant & Agency | Receiliart
My Life Web Design | Branding Agency & Consultant Jakarta | Receiliart

My Life iPad Website | Branding Agency & Consultant Jakarta | Receiliart
My Life Tee Design & Logo | Receiliart
My Life Stationery Design | Branding Agency Jakarta | Receiliart

My Life Logogram Showcase | Expert Branding Jakarta | Receiliart
My Life Logo Colors | Expert Branding Jakarta | Receiliart

My Life Logo Design | Branding Agency | Jakarta | Receiliart
My Life Merchandise | Branding Agency | Branding Consultant | Receiliart

Want To See The Real Thing?

www.mylifefarma.co.id

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