Branding Strategy & Digital Experience
Skala
Disrupting The Face Of Tech Services With A Friendly and Vibrant Design Approach.
LOCATION
Indonesia
CLIENT
Skala
CATEGORY
Branding Strategy & Digital Experience
Turning The Tables Of Perception Within An Industry
Skala is a tech services startup that specializes in website development for tech and hospitality startups, small businesses and freelancers. Their services also branch out to White Hat SEO (on-page and off-page), as well as WordPress customization. The founder wanted to create a visual identity that communicated the friendly, client orientated, expert approach that Skala would be built on, that focuses on being dedicated to finding solutions specific to each client. The goal was to create a fun and friendly brand, while communicating the professionality and attention to detail required to connect with customers.
Our Approach
SEO & Development focused tech companies often approach visual communication and branding from a somewhat serious and distant angle due to the nature of their industry. The founder of Skala drew quite an contrasting dynamic with his highly interactive approach, coupled with a friendly and personable services outlook. Our goal was to address the aspects that needed to flip that tech stereotype upside-down and portray a bright, vibrant and personable visual identity, without compromising the trustability component that was crucial for our client in exceeding prospective client’s expectations and perceptions upon the first point of contact.
